Crossmedia

Cross-media in terms of advertising measures means that several media channels and platforms are used to spread a consistent and unified advertising message and to reach different target groups.

This means that an advertising campaign is spread across different media channels such as television, radio, print media, social media and online advertising in order to achieve a wider reach and to reach the target group on different platforms.

Care is also often taken to adapt the advertising message on the different channels in order to better address the different target groups and their respective media usage habits.

Cross-media advertising can help to increase the attention of potential customers and increase the effectiveness of the advertising campaign by reaching a larger target group and using different channels to spread the advertising message.

AdVision digital offers suitable tools for cross-media competition monitoring. Our advertising statistics include the media types TV, print, OoH, internet, radio and cinema, so our customers do not miss any important information and keep an overview of the entire advertising market.